
Clonal Series Pinot Noir
Riversdale Estate
Clonal Series Pinot Noir
Clonal Series Pinot Noir project details
Having produced labels with Riversdale Estate for many years, we have a ‘great minds think alike’ working relationship.
It usually starts with a phone call to discuss a new project, the target market and any vision they have or extra details they can pass on. Our design team then get to work looking at their other SKU’s and how we can create something new & different to sit beside and compliment the range.
Keeping the brand-forward basis while giving it more of an ‘edge’ and hitting the required brief.
On this occasion with the Clonal series the main point was different coloured foils and how they could play with the main Riversdale branding. Once the template for the design was mocked up it was immediately a hit with their team. All that was left to do was send some coloured foil samples to the client to choose all the varieties for this range from – each Clonal wine has much the same label, with the large Riversdale logo front and centre in a different coloured foil for each wine.
We then conducted a client press check for each label and foil colour for the client to approve before we started the run. This ensured that the finished product was exactly as anticipated.
The result is a great looking range that is strong on the branding while setting itself apart from the other Riversdale ranges.
Summary:
Client:
Riversdale Estate
Product:
Clonal Series Pinot Noir
Release Date:
2023
Services:
Designer:
Kirsten James (Jamesprint)
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