Trapeze Wines
Trapeze Wines
Trapeze Wines project details
Trapeze is a 5 Star Halliday-rated Winery in Victoria’s Yarra Valley. Balancing precision, passion and experience, winemaker Brian Conway and viticulturist Malcolm Wiley craft highly respected wines that honour the unique terroir of their surrounds. Trapeze hold their branding in very high regard and as such have the highest standards for their wine labels. The collaboration with Claudia at Cloudy Co was key and set the tone.
Jamesprint have been able to compliment the design with exceptional print quality and outstanding service. Trapeze Wines clients can instantly recognize the brand on shelf and the visual representation of the wines matches the high-level quality of the wine inside.
We spoke to designer Claudia Passera at Cloudy Co about her work on the project.
How did Trapeze and Cloudy Co start collaborating together?
Cloudy Co had worked previously with winemakers Brian Conway and James Lance on an earlier release of the Trapeze brand. The business structure had since evolved and the brand needed to reflect the new direction.
What brief was given for the design?
Because of the rapport built through working together, the brief from Brian was deliberately open rather than prescriptive. We discussed the direction he envisioned for the brand – the ethos behind the winemaking, the practical realities of distribution and future portfolio expansion.
How did you start to come up with the design?
Strong design solutions often emerge from listening closely to the winemaker talk about what motivates them to do what they do. Early conversations with Brian about his commitment to making wines of balance became the conceptual anchor and starting point – paired with the brand name Trapeze.
What were the inspirations for the design?
The new identity and packaging uses stylised rings – a deliberate nod to the hoops used in aerial trapeze and acrobatic performance. They form the visual language of the brand and reference the winemaking approach.
What was the goal for the design?
We wanted to create a brand design that would be aesthetically distinctive and reflect the care and passion of the winemaking.
Which elements of the label are your favourite?
The pared back aesthetic.
Why do you think the design works for the branding?
As above – the pared back aesthetic sets it apart from other brands with its confidence and simplicity, reassuring customers that they are drinking a quality wine.
Summary:
Client:
Trapeze Wines (Brian Conway)
Product:
Various
Release Date:
2026
Services:
Designer:
Claudia Passera, Cloudy Co
Our work wins awards
We are immensely proud to have worked with some of Australia's leading brands and had our work recognised by awards on both a national and global scale.
Our testimonials
Jamesprint has been a valued partner of ours for a number of years. The quality of the labels are beautifully premium and we know we can count on them to deliver on time. The team are great to work with and always happy to help.
During design development the team is always there to advise on finishes and help meet our design and budget goals.
Christina Delay
Altina Drinks
At Kaesler Wines, we’ve always believed that strong relationships are at the heart of everything we do, and that’s exactly why we value working with Jamesprint.
Richo, Kirsten, Denny and the wider team at Jamesprint are a pleasure to deal with – approachable, reliable, and always focused on getting the best result. What we appreciate most is their relationship-first attitude, which aligns perfectly with the way we like to do business.
It’s a partnership built on trust and shared values, and one we genuinely enjoy.
The team at Kaesler Wines
Kaesler Wines
Jamesprint is an indispensable partner for Longview. Their dedication to quality and detail in our wine label printing is exceptional. From design to final product, they consistently exceed expectations. Tim, Kirsten, Chris and the team understand our needs, offering creative and budget-friendly solutions. Their reliability and turnaround time is crucial, especially during busy bottling run times. The vibrant, high-quality labels they produce perfectly represent our wines. We value their proactive approach and unwavering commitment to excellence. Longview proudly recommends Jamesprint for top-tier printing services.
Peter Saturno
Longview Vineyard
Trentham Estate has relied on Jamesprint for quality label printing for our wines, along with various
other printing needs, for close to 30 years. As a fellow local company of the same era, Jamesprint
know our business and brands incredibly well and never fail to impress us with their dedicated
service, attention to detail and efficiency. It’s always a thrill seeing our wine brands brought to life
via their quality printing and finishing of our labels. Thank you to the Jamesprint team for your
continued hard work.
Trentham Estate
Trentham Estate
Aaron and I work closely with Chris and the team at Jamesprint and we highly recommend their services, print diversity and quality, along with their exceptional communication. They are always helpful, they show initiative and creativity to offer great solutions to our design needs and cater for a product within our budget. We admire a company we can rely on, so we can continue to make quality products in efficient time frames. Jamesprint has exceeded our expectations and we love working directly with them.
Alison & Aaron Mercer
Mercer Wines
Rockford’s customers are at the heart of everything we do. Finding like-minded businesses that value this type of relationship makes for an enduring seamless partnership because it starts with such an excellent foundation. The attention to detail to ensure our brand is well represented in all their printing jobs always seems to be front of mind for the team at Jamesprint. They’re a pleasure to work with.
James March
Rockford Wines
Fourth Wave Wine chooses to partner with Jamesprint as a supplier for their dedicated customer service, their initiative and expertise in bringing designs to life. Jamesprint have proven results in meeting tight deadlines and delivering high quality products, which meet Fourth Wave Wine’s need for reliability and speed to market. Thank you to the Jamesprint team for your work.
Lily Davis
Fourth Wave Wines
Pikes are proud to say we have partnered with Jamesprint for over 20 years. The level of quality and service they provide ensures a seamless and dependable process every time.
Jessica Winnard
Pikes Wines
Working with the Jamesprint team is a pleasure!
Exceptional customer service is rare, and every member of the team at Jamesprint delivers this with every interaction. From concept development to graphic design, through to printing and delivery, the team go above and beyond to exceed our expectations on all levels.
As our partner for the printing for all of our labels, they consistently deliver on their promise of excellent quality, and always meet our (sometimes urgent) deadlines.
Penny Owens
Edenvale Beverages
Jamesprint foiling is nothing short of exceptional. When holding delicate details that are barely visible to the naked eye (such as Tomich Sparkling M) or broad areas to overprint and sculpture emboss (such as Take it the Grave) Chris and his production team always impress.
Peter Bradley
Denomination Design
Get in Touch
We understand the unique challenges of showcasing your brand through all types of printing. That’s why we offer a huge portfolio of solutions, which can be tailored to your specific needs.
Whether you’re a small-batch winery or a large-scale product producer, we’re here to help you tell your brand story with captivating labels and packaging that turns heads and drive sales.